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Casie Lane Millhouse

Casie Lane Millhouse

Strategic Insights with Precision Due Diligence

Don’t Get Burned by Bad Deals
Here’s the harsh reality: Not every company is as good as they claim to be.
You’ve got tech companies that look amazing on paper—cutting-edge products, incredible “growth” numbers, and tons of “customers.” But scratch the surface, and you might find that they’re overpromising, fudging their numbers, or just plain confused about sales and marketing.
So ask yourself:

  • How many times have you been sold on a startup with “impressive” customer counts that don’t really add up?

  • Are you confident that their “high-value” marketing strategy isn’t actually a black hole for cash?

  • Ever wonder if the companies you’re looking to acquire have real, sustainable growth… or if they’re just pumping up vanity metrics to look good for the pitch?

    • What You’ll Get with the Precision Due Diligence Package

    When you’re putting serious money on the line, you need more than flashy pitches and overhyped marketing numbers. You need a brutal, no-BS look at what’s real—and what’s not.

    Here’s what I’ll do 👉

    Book Your Package Today
    01

    Full Marketing and Sales Audit

    I’ll dissect their marketing and sales strategy piece by piece. We’ll find out if they’re actually bringing in paying customers or if they’re burning cash to prop up useless metrics.

    03

    Full Marketing and Sales Audit

    I’ll become a lead. I’ll track how they’re converting potential customers and assess if their sales pipeline is actually producing revenue, or if it’s held together with duct tape and empty promises.

    05

    Competitive Landscape Review

    I’ll show you where they actually stand in the market. Are they leaders in their space, or are they getting crushed by competitors while they try to inflate their value?

    02

    Customer Validation Check

    I’ll make sure they aren’t lying about their customer base. We’ll validate their claims and uncover any hidden churn, fake accounts, or one-time buyers they’re pretending are loyal users.

    04

    Revenue Quality Assessment

    Not all revenue is created equal. I’ll dig into the quality of their earnings to see if they’re riding on discounts, unsustainable growth hacks, or practices that’ll tank the second you acquire them.

    The Bottom Line: Protect Your Investment

    With the Precision Due Diligence Package, you’ll get:
    Unfiltered Truth: I’ll show you exactly where they’re inflating their value, where they’re at risk, and what needs to be fixed.
    Zero Surprises: You’ll know exactly what you’re walking into, from the real customer base to the actual value of their sales and marketing strategies.
    Real Potential: We’ll uncover hidden strengths and missed opportunities that can add immediate value to your investment.
    You’ve got tech companies that look amazing on paper—cutting-edge products, incredible “growth” numbers, and tons of “customers.” But scratch the surface, and you might find that they’re overpromising, fudging their numbers, or just plain confused about sales and marketing.
    So ask yourself:

  • How many times have you been sold on a startup with “impressive” customer counts that don’t really add up?

  • Are you confident that their “high-value” marketing strategy isn’t actually a black hole for cash?

  • Ever wonder if the companies you’re looking to acquire have real, sustainable growth… or if they’re just pumping up vanity metrics to look good for the pitch?

    • The Precision Due Diligence Package

    Time is money. Let’s get your most pressing questions answered on thorough marketing and technical due diligence services to ensure your investments are grounded in solid fundamentals, I uncover critical insights that inform your investment decisions. Investment $2500 USD

    1. CONSULTING MEETING

    Online via Zoom – 60 min. 

  • Review your opoortunity
  • Work together to find a focus, set up plan of action.
  • Bring your specific questions for us to discuss

    2. REVIEW & AUDIT – 2 days

  • I run through an entire audit of marketing, sales and technical aspects.


    • 3. DELIVERY PACKAGE

  • Meeting & Screenshare Recordings
  • Private Individualised Precision Podcast Link
  • Full 30+ Page DD Report in PDF
  • List of resources and steps for transformation (if you request it) 

    • Precision Due Diligence Package Benefits:

  • Informed Investment Decisions: Get a comprehensive view of the target’s strengths and weaknesses for data-driven decisions.

  • Customized Insights: Receive actionable reports tailored to guide your strategic planning and next steps.

  • Risk Mitigation: Identify potential red flags early to proactively address concerns and reduce risk exposure.

  • Validated Market Position: Ensure the target’s marketing and sales strategies are aligned for sustainable growth.

  • Competitive Analysis: Understand the target’s market position and competitive landscape for strategic advantage.

  • Resource Efficiency: Allocate resources effectively by identifying the most impactful areas of the business.

  • Seamless Transition: Facilitate smooth post-investment integration with insights into operational strengths and weaknesses.

    • Book a Precision Due Diligence

    Helping Investors Make Smart Decisions

    As a former leader in an award-nominated digital advertising agency & leading go-to-market sales enablement programs at Meta, I learned what it takes to plan, create, and execute world-class marketing strategies.

    As a Venture Partner myself, I know that world-class results can’t be faked. I can smell BS from outer space.

    Over our consulting session we’ll dive into the opportunity & I’ll get to work immediately to deliver what you need to make a smart decision. Deal?
    Set Up Your Precision Due Diligence. $2500

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